A strong digital paw print for Boréale’s polar bear

A pioneering leader in Quebec’s microbrewery industry, Boréale wanted to completely revamp its website in order to renew love for the brand, a well-known name on the craft brew scene since 1987, and allow consumers to make their purchases online.

Offering digital creative that wanders off the beaten path, the site opens up the Boréale universe to a wider audience to explore and rediscover, cements attachment among a passionate craft beer community and increases conversion to online sales of exclusive products.

The creative and technological challenges revolved around the creation of an animated and colourful visual footprint that would capture Boréale’s natural spirit through each one of its products, in celebration of the brand’s distinct Nordic personality, while providing an intuitive navigation experience.